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The Wild West of AI Search
One essay a week on how AI search is quietly rewiring who gets credited, who gets paid, and who gets the sale in commerce. Monthly deep dives go to subscribers first.
Readers are affiliated with 225+ U.S. organizations across brands, retail, media, ad tech, measurement, agencies and investment, including Amazon, Google, PepsiCo, Procter & Gamble, Best Buy, JPMorganChase, Bloomberg, The New York Times, Netflix, Meta, The Trade Desk, Nielsen, Adobe, Microsoft, WPP Media, Accenture Song and the IAB.
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Written by Bharad Ramesh. Unsubscribe anytime.
Latest editions, on LinkedIn
Recent issues are published on LinkedIn while the archive moves home to aqxle.ai.
ChatGPT starts the sale. Someone else gets the credit.
The AI origin survives on about 3 in 100 shopping links. Sephora, Ulta and Nordstrom see zero.
PR got you cited. Media got paid. Nobody owns the part in between.
The publisher collects the affiliate credit for a sale the brand can no longer attribute to AI.
The graph is never the product.
Why the Commerce Graph is a lens, not a deliverable — and what actually has to change hands.
Just ask Rotten Tomatoes.
What the movie-review economy teaches us about being cited by machines that send the buyer elsewhere.
USNews Hotel California.
Rankings, referrals, and the publishers who learned to monetize the hand-off decades before AI search.